•Your Data, Your Control: Retain collected data!
•Customer Identification: Identify customer visits
•Identify and Target Prospects: New customer acquisition
•Build an Internal Prospecting Database: Leverage this visitor information to build a robust internal prospecting database and keep the engagement wheels turning.
Imagine how game-changing it would be if you could identify visitors to your website, even if they never signed up. Capture previously unknown web-site traffic, and retarget these interested visitors with email, display, social and more. This is an excellent way to build out a first party data prospecting list. In addition, this information could prove beneficial to deliver more targeted content in future campaigns.
Email appending is a marketing practice that involves taking known customer data (contact name, company name and postal address) and matching it against a database to obtain email addresses.
Reverse email append is a data append process that involves matching a database of email addresses against a business database in order to obtain vital marketing data such as company name, address, phone number, contacts, company size and more.
Data modeling is the process of creating a visual representation of a specific audience. We use multiple decision trees, a type of analytical model that's designed to predict outcomes based on different variables and rules.