Retargeting is an online advertising method of reaching out to visitors of your website or app, often by sending emails. Retargeting offers an opportunity to recapture potential customers who left your site. You will likely get at least 10% more conversions from sending these retargeting email campaigns than you would if you don't send them.
Imagine how game-changing it would be if you could identify visitors to your website, even if they never signed up. Capture previously unknown web-site traffic, and retarget these interested visitors with email, display, social and more. This is an excellent way to build out a first party data prospecting list. In addition, this information could prove beneficial to deliver more targeted content in future campaigns.
Email appending is a marketing practice that involves taking known customer data (contact name, company name and postal address) and matching it against a database to obtain email addresses.
Reverse email append is a data append process that involves matching a database of email addresses against a business database in order to obtain vital marketing data such as company name, address, phone number, contacts, company size and more.
Data modeling is the process of creating a visual representation of a specific audience. We use multiple decision trees, a type of analytical model that's designed to predict outcomes based on different variables and rules.
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