Frequently Asked Questions

As independent data consultants, we listen to your needs, business goals and desired outcomes. Then we will find the right data assets for your campaign, help you manage the use of that data and ensure you are implementing best data practices. Here are answers to a few questions we are often asked:

Is my company too small to benefit from data analytics?

It's a myth that only large companies benefit from data analytics. You don't have to have a big budget or devote tremendous staff resources to be able to harness the power of data to work for you. It's easy to get started and see big impacts for a relatively small investment. Zebra Data Services can serve as your guide and in-house data experts.

Can I send third party emails through my company email platform?

No. Deploying any third party email list through your current email delivery platform is highly discouraged. But there are safe and effective ways to send third party emails. Also known as non-permission based email marketing, the concept is to send an email message to a targeted audience of cold contacts. Smart marketers are using this strategy to land powerful B2B leads each and every day.

How often should I clean and update my customer data?

Data should be cleaned or updated at least every 6-12 months. Consumer marketers are encouraged to update more frequently than B2B marketers. Cleaning does not just apply to deliverability. It also applies to updating email addresses, finding new or replacement contacts, job titles, company firmographics and more.